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DriveCoachby Boundless

A Peugeot E-3008 on a coast road on a clear morning

For OEMs and retailer networks

Every test drive, at your gold standard.

DriveCoach is the in-vehicle coach for your sales advisors. They hear what good looks like on the road, practise with a virtual customer, and get feedback after real customer drives. You see how the standard is landing across the network.

Book a demo See the features

The test drive still decides the sale.

Buyers research online and configure online. Then they get in the vehicle, and that is where most of them make up their mind.

78%
of new vehicle buyers said the test drive alone sold them on the vehicle.
CDK, 2024
74%
of UK showroom visitors are offered a test drive. One in four still is not.
JudgeService, 2026
46vs17
Average Net Promoter Score when a test drive is offered, against when it is not.
JudgeService, 2026

A sales advisor walking a customer to a vehicle in a bright showroom

Your standard lives in a document. The sale happens on the road.

It is taught in a classroom, written into a guide and checked a few times a year by mystery shop. In between, nobody sees what happens in the vehicle. DriveCoach puts your standard in the passenger seat on every drive.

The app

One app. Four ways to get better at the test drive.

Advisors choose what they want to do, then the vehicle. From there it is hands-free, through the vehicle's own speakers and microphone.

A Coaching drive, start to finish

A Coaching drive, start to finish

A Peugeot on an open road, the driver's hands on the wheel and a phone in a mount on the dashboard

Reporting

See what the mystery shop cannot.

If one talking point is missed at most of your retailers, that is not forty coaching conversations. It is one training or messaging fix.

studio.drivecoach.io / reporting

Drive StudioDriveCoach by Boundless

Run

Overview Reporting Drives taken

Set up

Vehicles Test drives Customers Scoring Retailers and routes

Manage

People Settings

Network, last 12 weeks

Reporting

All retailersE-3008Feedback drives

Drives taken2,133Up 18% on the last period

Advisors active312of 340 invited

Retailers live42of 44

Talking points shown81%Up 6 points

Coverage by retailerShare of customer drives where each talking point was shown

Share of customer drives where each talking point was shown, by retailer
	Drive modes	One-pedal driving	Regen braking	Driver assistance	Charging and range	Boot and space
Leeds	94%	88%	81%	62%	90%	97%
Bristol	91%	72%	77%	48%	86%	95%
Reading	96%	90%	85%	71%	93%	98%
Glasgow	89%	64%	70%	41%	82%	92%
Cardiff	92%	83%	79%	58%	88%	96%
Norwich	90%	69%	74%	44%	85%	94%

LowerHigher

Drives per weekCoaching, Roleplay and Feedback

Most missed across the network

Driver assistancemissed on 46%
One-pedal drivingmissed on 22%

Illustrative data. Retailer names are examples.

A sales advisor showing a customer their new Peugeot in a showroom

NewHandoverComing soon. The same coach, for the customer's first hour with their new vehicle.

A retailer with a Peugeot, a Vauxhall and a Jeep on the forecourt

EnterpriseReady for your security reviewYour own environment, single sign-on, and consent built in.

A road looping out of a town and back through open countryside

Drive it on your own roads.

A slide deck will not tell you much about this. So we set up a route from your location, add one of your vehicles, and send you a guest code.